Here is the story behind this article. I saw a website that only relied on affiliate links. This website had a good conversion rate but the bounce rate was high. Then, I understood that users landed on a page from Google and then clicked on the affiliate link on a page.
igh bounce rate for affiliate websites is good
If the conversion rate is also high, it means that somebody was looking for something and clicked on the affiliate link of the page. For example, someone looks for a car battery. This person typed the reference in google and find a web page. On this web page, there is a link to Amazon. The user clicked on the Amazon link and bought the car battery. The conversion is done, the bounce rate is high and it is the best scenario for the website owner.
igh bounce rate is good for E-commerce websites
In case of an E-commerce, a low bounce rate isn’t a good sign, because it means that the user spent time finding a product or a service on the E-commerce website. On the other hand, in the best scenario, let’s imagine that someone finds your product by googling it. Then, on the purchase page, the potential customer would find color, size, measurement options so that the customer would not need to click on any other pages. Then, the customer would click on the “buy” button. Once again this is a good scenario for the website owner. On the other, this customer could have
People today don’t use the search field of your website to find something. They don’t navigate through your web pages to find something. People want to find the information one click away from the search engine. That’s why the bounce rate is high.