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Can affiliate links hurt your ranking in Google?

2018-10-13

The answer is complicated because we don’t have a clear statement from google. A long time ago, Matt Cutts, the head of webspam team at Google mentioned that there should be a rel=”nofollow” in A tags of affiliate links because it was a paid link. Later on John Mueller said that Google had nothing against affiliate links. 

Then, there is what the webmasters do in practice. The largest affiliate websites with high traffic all use either nofollow or a redirect with a “disallow” against a directory. 

For example:

  • thewirecutter.com (millions of sessions every month) uses redirects and disallow for every affiliate link
  • nerdwallet.com uses nofollow on every affiliate link
  • trustpilot.com uses nofollow on every affiliate link

The most successful affiliate websites use either a nofollow or a disallow. Some people mention that they have been penalized by Google because of affiliate links. Here is a story

In this story, the webmaster used cloaking, so I guess it was some sort of Javascript redirects. For your information, a 301 redirect isn’t cloaking. By the past, Javascript redirections were forbidden by Google. In fact, the issue may not be exactly related to affiliate links. this can also be related to the number of links to a website. For example, a webmaster may decide to post 100 links to the same Amazon page. 

So, it is not the affiliate link itself that can be bad for your website but perhaps the number of affiliate links in some circumstances. 

Related Posts:

  • Should you add a nofollow to affiliate links
  • Why hiding your affiliate links behind 301 redirects?
  • What types of external links may harm your PageRank?
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