Back in 2012, Google updated its algorithm to level down the ranking of exact match domains. Nevertheless, this only related to websites with poor content only (also called thin content). Find the twitter from Matt Cutts that announced this update below. Back then according to google it impacted 0,6% of all websites. however, online there are more than 0,6% of exact match domain. This would be less than 1 domain every 100 domains. This means that many exact match domains haven’t been impacted at all.
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.— Matt Cutts (@mattcutts) September 28, 2012
We did our investigation and found that exact match domains still worked in 2018.
How to use exact match domain?
As you may know the .COM and .NET are all booked. Nevertheless, there are the new generic TLDs in the place and you can use it to get new exact match domains for a cheap price.
In fact, you can play with the new gtlds and use the domain extension as a keyword:
Here are some examples: