I have found that Exact match domains had a benefit in some circumstances. This is when the name of the domain is directly related to the main topic of the website. Let’s take an example, imagine a medical doctor directory, consequently, it would make sense to call the website: “findme.doctor“. This exact match domain name matches with the expectation of the user. There is here integrity between the domain name and the content of the website.
Conversely, it would be a mistake to use an exact march domain name for a retail store that wants to expand and sell more and more products online. For example, let’s imagine you call this online retail store: “buyateddybear.com”. Then, if you sell plastic ducks and other toys people would not understand the link between the exact domain name and the content of the website. That’s why exact domain name works for a website with a specific topic.
If you want to create a retail store or a website with many different products or subjects, it is better to give an abstract domain name to it like ukabacha.com . In this case, there would be no problems if you want to sell teddy bears and plastic ducks from this abstract domain name.