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What types of external links may harm your PageRank?

2018-10-18

  • Links to poor quality content: I found once a page that really performed badly. I discovered that one external link on this page linked to a login page on another website. That’s why I think it is important to add a nofollow when linking to the login page.
  • Affiliate links: SInce you earn money in exchange of an affiliate link, affiliate links that pass Google juice are forbidden by the Google webmaster guidelines. You should add a nofollow to affiliate links.
  • Links to bad neighborhood: This is when you link your website to a website that has been penalized by Google. Your page or maybe your website traffic can drop because of an external link. That’s why Google suggests adding a nofollow to the signatures of forum members, links inside comments, links inside guestbooks.
  • Sneaky redirect: That’s when you hide a link behind another link using Javascript. Usually, the user will click on a link to reach a page and after 2 seconds, this user will be redirected to another page that googleBot can’t see. 
  • Paid links: This is when you sell links to 3rd parties.

Related Posts:

  • Should you add a nofollow to affiliate links
  • Can affiliate links hurt your ranking in Google?
  • Where to add a rel="nofollow" to avoid a google penalty?
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